by Susan Detwiler | Jun 24, 2014 | collaboration, governance, leadership, mission, nonprofit
Moving your board toward diversity is tough. Everyone knows it has to be done; yet, as Newton’s first law of motion states, a body at rest tends to stay at rest. Inertia, the tendency of a body to resist change, is the norm. Similarly, without a push or a pull, we continue to look to our usual sources for new board members. Or worse, to satisfy ˜best practice’ requirements, we collect tokens.
But what if the incentive is big enough to disrupt the inertia? If your board foresaw a financial crisis, all of a sudden the trustees would start looking for funds. But what external force would push a board to focus on diversity? Is there a compelling reason to really embrace diversity on a board?
Yes. The future.
As reported by David Feitler in Harvard Business Review, two different studies show that diverse groups are more likely to foster innovation. Prof. Lee Fleming and his colleagues at Stanford University found that higher-valued industrial innovation¦is more likely to arise when diverse teams are assembled of people with deep subject matter expertise in their areas. Prof. Ben Jones and colleagues at Kellogg Business School of Northwestern University found that the most influential [research] papers¦exhibited an intrusion of interdisciplinary information and groups were more likely to foster these intrusions than solo researchers.
Surprisingly, it’s not a great leap to go from research and industrial innovation to nonprofit boards; even in the nonprofit sector, research supports the idea that greater diversity promotes greater organization success.
Of course, research is great, but if you want to hear a real world example, I can attest to the excitement that comes from having a diverse board. Meeting with the board of a regional theater group, I showed them a headline from five years in the future. Exclusive interview: Theatre Group tells how they did it!
Their assignment? For the next ten minutes, write down what amazing things the organization had accomplished that prompted this headline. What activities or initiatives did you take that made it possible? How did you do it? Whom did you collaborate with? What did it do for the community?
When we regrouped, the stories started emerging. But instead of centering on what the organization was currently doing, each individ
ual brought her own vision of what the organization could become. One focused on the what the competed capital campaign would make possible. One added the idea that their education programs became a template for programs across the country. Another focused on building the writers’ workshops. Another focused on collaboration with a number of other community arts organizations. As each idea was presented, conversation grew more animated, as each added details from their own backgrounds.
Because of the diversity in age, experience, life stage, ethnicity, and socioeconomic status, they built a rich picture of the future that no single one of them could have imagined. The stories they created together are forming the basis for a vision toward which they’ll work.
This same exercise, in a much less diverse group, produced stories that were less visionary. Group members were almost all of the same ethnicity, age range and socio-economic level. They built on each others’ ideas, but with incremental steps in the same direction. The difference between the two groups was evident.
We tell people to think outside the box, but it’s not easy. We are bound by our own experience. Yet when your board is filled with people who naturally come from other backgrounds, the scope of imagination is enlarged by this rich diversity.
Diversity isn’t a box to check on a grant application, or an ˜ought to have. Diversity of experience and thought is vital to the future of your organization.
What do you think? How have you seen diversity add to visioning the future? I’d love to hear your experiences; or, if you’d like to bring these ideas “ or this exercise “ to your organization, let me know. You can reach me at: sdetwiler@detwiler.com.
by Susan Detwiler | Jun 6, 2014 | governance, leadership, mission, nonprofit, Uncategorized
What could you do with an Innovation Committee?
In their post How Boards Can Innovate, Michael Useem, Dennis Carey, and Ram Charan make the case that in corporations, while product innovation is not the purview of the Board of Directors, strategies and structure clearly are.
That division of labor is not so different from nonprofit organizations, where rendering services is the job of the staff, and the structure and strategies remain the job of the board. So how does a for-profit board incorporate innovation?
A very quick look at major corporations show that corporate boards frequently have innovation committees. From to Acxiom, corporations have instituted innovation committees that are generally charged with oversight of innovations and new product development. They act as advisors to staff in reviewing innovations, and act as advisors to the rest of the board, helping them to understand the new innovations being proposed.
Wellpoint Corporation has an interesting variation. Wellpoint renamed the planning committee of the board. It’s now the Strategic Innovation Committee,
to assist the Board in discharging its responsibilities relating to various strategic issues identified by the Board from time to time, including the Company’s long-term plans and its ongoing investment in technology and targeted areas strategic to the Company’s interests.
Fascinating! The formerly titled planning committee is charged with innovation.
What might this mean for a nonprofit board? 
According to Merriam-Webster:
Innovation is: 1) the introduction of something new; 2) a new idea, method, or device
Planning is: the act or process of making or carrying out plans; specifically: the establishment of goals, policies, and procedures for a social or economic entity.
In other words, we might conceive of planning as figuring out how to execute an idea or a concept, whereas innovation is seeking out new ideas or strategies, and bringing something new to the table. Of course, an innovation committee will also plan, but a planning committee doesn’t automatically imply innovation. The word innovation itself implies searching out new, possibly disruptive ideas, and considering whether they may be applicable to the organization.
If, as Hildy Gottleib maintains, language matters, then the name of a committee can influence how the members view themselves. Just as potently, it can influence how the rest of the organization views the work of that committee.
It is exciting. It is forward-looking. It is ˜out-of-the-box.’
We’ve already changed the name of the Fundraising Committee to Development Committee, because raising resources is a process of developing relationships.
How about changing planning to innovation?
What might that make possible for your organization?
Have some thoughts to share on this subject? Get in touch with me at sdetwiler@detwiler.com.
by Susan Detwiler | May 27, 2014 | global, leadership, miscellaneous, mission
I’ve been getting a lot of questions lately about Lebanon. Of course, that’s probably because I just told people that I took a week’s vacation there. There’s something about an exotic locale that piques people’s curiosity.
The conversation often goes something like this:
How was the trip? Did you have a great time?

Kadisha Valley at Sunset, Bcharre, Lebanon
Yes! It was fabulous! We were visiting our daughter, and she took us to some of the most beautiful sites we’ve ever been. Did you know that Lebanon has the world’s largest and best preserved Roman temples ? And the city of Byblos is the oldest continuously inhabited city in the world? At sunset, the mist seems to pour into the Kadisha Valley, making it appear like Brigadoon.
Really? I didn’t know!
And of course, how could they know? The news from Lebanon is all about how the wars in the neighboring countries are affecting this land the size of Connecticut on the edge of the Mediterranean. Our newspapers are filled with stories about Syria and Israel. Many stories of Syrian unrest are given a Beirut byline because reporters are filing from the safety of Lebanon.
Then I tell them that Lebanon is a country of beautiful, gracious people, living in a lovely land, and struggling under the burden of being on the edge of war-torn countries that use Lebanon as a proxy battleground. Their population of 4 million citizens now carry the weight of an additional 1 million refugees.

Students Dancing, Byblos, Lebanon
The government and humanitarian organizations are working hard; the refugees are evident on the streets and in camps. The ordinary citizens go to work, come home, live their lives; young people attend school, go to clubs, dance and party. They fight incredible traffic and pollution, and stay out of unsafe areas. Life goes on, but progress is not made.
As someone who makes a living helping nonprofit agencies as they develop a vision, craft a path to achieving that vision, and execute that path toward the vision, I am at a loss at how to process the burden this country is under.
I had hoped to find some lesson from the trip to bring back, that would be an appropriate topic for a blog post about governance, nonprofits, strategic planning, leadership.
Instead, I think the lesson is that sometimes, you just have to keep on thinking.
Have some thoughts to share on this subject? Get in touch with me at sdetwiler@detwiler.com.
by Susan Detwiler | May 6, 2014 | collaboration, governance, leadership, nonprofit, Standards
We all know that getting the right board members around the table is crucial. That’s probably why there are thousands of articles and blog posts that talk about recruiting new board members.
Some focus on the attribute grid or board matrix, or skills grid. That’s the grid that helps you identify the skills and attributes you want on your board, relative to the skills and attributes you already have on your board, and where the gaps are. Standards for Excellenceâ„¢ has one for its members, as does KPMG and many others.
Then there are articles that tell you to throw the infamous grid out the window, like Blue Avocado, in their article ˜Ditch Your Board Composition Matrix‘. These make the very valid point that just having a lawyer on your board doesn’t mean a darn thing, if she’s a divorce lawyer and you need someone with real estate law knowledge. Or if he’s a tax accountant, and you need someone who can oversee the nonprofit accounting process.
True confession: In the past, I have been a proponent of attribute grids, while leaning more towards the Blue Avocado model “ what are we trying to accomplish? Who do we have, who do we know, who’s in our corner who can help us accomplish this? As a matter of fact, I still think that way. But there’s a glaring omission.
The thing is, skills don’t make a board, people do. And people have basic qualities that can make a board exceptional “ or dysfunctional. Board members who don’t respect the Executive or each other are toxic. Board members who don’t care about the cause won’t do anything to further it. Board members who live in the past “ ˜tried it once, didn’t work’ “ don’t consider how the world has changed.
So no matter what other skills a board member has, she must have these:
¢ A passion for the cause
¢ Respect for others
¢ Thoughtful ability to consider issues, and to articulate those thoughts
¢ A sense of responsibility for making things happen
¢ The vision to think beyond today
Passion for the cause is first and foremost. Why waste a seat on the board with someone who doesn’t care enough to really work for your success?
Respect is probably next. I’ve experienced too many boards where board members belittle the executive or a staff member in front of the board or their peers. And I’ve experienced other boards where discussions devolve into a shouting match between two members who don’t even try to listen to each other. Time is too short and your cause is too worthy, to waste a seat on a disrespectful board member, no matter how much money they might give.
Thoughtfulness “ the ability to really consider the issue at hand and weigh its ramifications for the organization “ is a rare gem. The best board members ask questions that cause you to think through your own responses as well. If a board member can’t stop to think about why he is in favor or against an initiative, then you’re allowing his personal past experiences to automatically have a vote, regardless of where those experiences have led.
Passion, respect and thoughtfulness are great, but responsibility is where the rubber meets the road. When it comes time to act, you need board members who take responsibility for ensuring that promises are fulfilled. Whether it’s connecting the executive with the governor, reviewing the audit, or making calls to supporters, promises don’t cut it. Board members must take responsibility. As sung by Eliza Doolittle in My Fair Lady, Don’t talk of love, show me!
Finally, board members must be able to envision the future and think beyond today. So many decisions affect both today and tomorrow; considering only today’s issue jeopardizes your future. Faced with an excess of income (it does happen!), do you put the funds aside for tomorrow or spend it today? Do you invest in building infrastructure or in professional development so tomorrow you can serve more clients? Faced with a significant deficit, do you cut back programs or invest in development staff? Envisioning the future ramifications of today’s decisions is imperative for your future.
Passion
Respect
Thoughtfulness
Responsibility
Forward thinking
This is the final checklist when weighing the value of a new board member. Without these five qualities, you can have the best real estate lawyer, the best CPA, the best HR administrator, each at odds with each other, unable to make a decision and unwilling to connect you to those who can help you change the community.
So go ahead, consider what you want to accomplish, and seek people who are able to make it happen. But before putting them on the board, use this checklist. Ask yourself, do you want to work with this person?
Have some thoughts to share on this subject? Get in touch with me at sdetwiler@detwiler.com.
by Susan Detwiler | Apr 22, 2014 | collaboration, governance, leadership, mission, nonprofit
A remarkable event occurred in the Fall of 2013, that demonstrates the power of a community coming together to embark on a new venture.
The community foundation in a rural Pennsylvania county decided it wanted to build capacity in its community. Acknowledging that there is wisdom beyond its own borders, they invited colleagues from far and near to a two-day conversation led by the organization, Creating the Future.
Before you read the blog post about that conversation, I invite you to envision what your community would be like if you, your organization, and your sister organizations, as well as each of your organizations’ supporters and suppliers, all had the same vision for your community. Now add in each of your organizations’ funders. Now add in the local and state government.
What could you accomplish together?
It takes reframing how you envision working together. Read what they did here in Building Community Capacity.
And join me next week at the Pennsylvania Association of Nonprofit Organizations/Creating the Future Conference: The Power of WE.
Have some thoughts to share on this subject? Get in touch with me at sdetwiler@detwiler.com.
by Susan Detwiler | Apr 7, 2014 | collaboration, leadership, miscellaneous, nonprofit, social media
Follow Jane Doe to customize what you see in this email.
People who bought this book, also bought¦.
Because you liked this movie, you might also like¦..
When Amazon, Netflix, LinkedIn and Facebook curate what they show me, I find out about movies I would never have otherwise known about; books and articles that are right up my alley.
But I miss The Magic of Serendipity.
I’m a serial reader, and often go back to the same authors again and again. But in the library, I browse the books next to that author, and I’m exposed to writers that have nothing in common with my current favorite other than the first 2 letters of their last name. Serendipity.
General circulation newspapers keep me informed of things going on around the country and the world, not just topics I’ve decided to stay informed about. Even if I don’t really care about what’s happening in Antarctica, the paper covers it, and I at least glance at the headline. I find connections between ideas and events I would otherwise overlook. Serendipity.
Attending conferences, asking how participants ended up in this field, I emerge with connections made by doctors, lawyers, cab drivers, librarians, therapists. Serendipity.
I’m not a curmudgeon pining for the old days. Curating by Amazon, LinkedIn and their ilk allow me to dive ever deeper into areas I already know I care about. This is a good thing.
But how do we get exposed to other ideas? To other subjects? To other fields?
When we’re caught up in a particular field like nonprofits or, more specifically, local homelessness, the religious response to hunger or LGBT issues, it is easy to be so focused that we essentially wear blinders. We lose the opportunity to look beyond the all-consuming topic. We don’t give ourselves permission to read speculative fiction, or nonfiction beyond our own sphere.
We lose the clash of ideas and thoughts that spark creativity. We lose the spontaneous creativity that lies in the serendipitous Aha! moment emerging from seeing connections between 12th century commerce and the current distribution of food in the state.
Having diverse viewpoints on my board of directors leads to robust discussions about our issues. Just as important, though, are the serendipitous comments made about things outside our realm that spark creative ways of envisioning our future.
Amazon and Netflix use algorithms to give us more of the same. It’s time to find a book or a movie that has nothing to do with anything you’re currently working on, and that is nothing like anything you’ve read recently. Watch a documentary about a subject you’ve always been curious about but didn’t indulge.
Ask your board members to talk about their lives outside of their board service.
It’s time to break out and look for serendipity. Our creativity relies on it!
Have some thoughts to share on this subject? Get in touch with me at sdetwiler@detwiler.com.
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