I had occasion to do my first self-video this week. It was a one-minute spot to introduce a program Iâ€™m presenting at an upcoming nonprofit conference.
No problem, right? Go into my Macbook Pro. Fire up the Photo Booth program, and record my introduction.
Then reality set in.
I needed to be sure of what I was going to say, so I didnâ€™t stumble.
My computer is generally below my direct line of sight, but I didnâ€™t want to be looking down at the camera.
How do I look at the camera and still read my notes? How does my hair look? Is my office tidy?
After a little manipulation, I raised my computer so it was directly in front of me. I typed my notes into a document so I could see them on the screen as I looked at the camera. I stacked the books behind me, combed my hair and put on lipstick.
I recorded the spot. Then I recorded it again â€“ apparently I tend to swivel in my desk chair when I talk. Then I recorded it again â€“ I also tend to bite my lip during pauses. Then I recorded it again â€“ I stumbled over a few words.
In all, it took a full hour and 10 takes before I was satisfied. The DonorPerfectÂ Â conference organizer laughed and said that was on the low end for all his staff who were recording videos.
Wow. Way to internalize a lesson Iâ€™ve been telling nonprofit boards about for the past few years!
When you see organizations with great social media presence, they make it look easy. This very small episode is a reminder that itâ€™s not easy. It takes work to have a great presence. It takes planning and it takes forethought.
The idea for video promos came from a smart, full-time communications professional, who is coordinating the video uploads for all the conference facilitators. Itâ€™s part of a comprehensive marketing campaign that integrates with the organizationâ€™s educational goals.Â Itâ€™s not scatter-shot. Itâ€™s planned and strategic, with specific objectives and accountability.
When Directors and Trustees suggest you get a college or high school student to â€œdo the social media,â€ feel free to show them this post. If you want a consistent message, and a fully integrated consistent presence in front of your clients, supporters, members, volunteers and staff, it takes planning and it takes time.
Once upon a time we told people to â€œlearn computer programming.â€ We donâ€™t anymore.Â Computers are now just a tool we all use to get our work done. That time has come for social media. Social media is now just another tool in a well-rounded marketing plan.
Have you had an experience that reinforces a lesson in nonprofit planning and governance? Let me know! Perhaps we can share it so others can learn, too!Â You can reach me at: firstname.lastname@example.org.