Weak Ties, Strong Boards, and Finding Resources

Weak Ties, Strong Boards, and Finding Resources

How well did you know the other people on your board before they (or you) joined?

Were you good friends? Did you live near each other? Did you work together? If you’ve read this blog for a while, you’ll probably expect me to tell you “ again “ that boards need diversity.  It helps with innovation, it avoids tokenism, it promotes sustainability.

I’m not the only one writing about it. Many studies, like here and here, show that diversity increases the success of a group or an organization. Whether we say we need diverse viewpoints, diverse backgrounds, diverse experiences, or diverse voices, it all translates into this: groups perform better in the long run if they are not homogeneous.

Network analysis gives us an insight into why this might be especially true when it comes to finding knowledge and resources.

Mark Granovetter posited that information flows through weak ties more than through strong ties. If you travel in the same circles and have the same friends, you are said to have strong ties with each other. If you happen to know someone whose circle is different, but don’t interact frequently with them, you are said to have weak ties.

These acquaintances are exposed to different ideas and different information than you are. So when you interact with these acquaintances, you are then exposed to new information that your strong ties do not have.  In the words of Skye Bender-deMoll,

although your close friend may work harder to help you get a new job, it is likely to be an acquaintance that actually gets you a useful lead.

Let’s extrapolate that to your organization. If most of the board travels in the same circles, their knowledge of resources is more likely to be similar than when members of the board come from diverse communities.

But if different members of the board have different networks, they bring those networks with them when they come to the board table. Along with their different experiences, they bring different knowledge and different entrees to resources.

As boards emerge from the founding stage, they tend to seek people with ˜deep pockets,’ implying that money is the only resource that matters. However, dollars are only one kind of resource; they are often a proxy for the resources that are really needed. They seek dollars because dollars can buy the resources that are needed to fulfill the mission: staff, rent, supplies. But resources come in many forms: community good will, contacts with particular skills, potential clients, individuals with elbow grease, advocates in different communities.

In many cases, the tangible resources themselves are available, without having to expend dollars “ if you have the contacts that can bring them in.

By diversifying the composition of your board, you increase the number of weak ties for your organization. Weak ties multiply the opportunities for finding and developing resources that make it possible to fulfill your mission.

Why is diversity on your board important? More voices, more viewpoints, AND MORE KNOWLEDGE AND RESOURCES.

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I’m a new board president! Now what?

I’m a new board president! Now what?

Congratulations! Being elected Board President is a vote of confidence.  Your friends may commiserate, but they don’t realize that you have superpowers.

With you at the helm, you make it possible to build the future your board and staff have envisioned.

It will take time, of course.

  • You will partner with your CEO in executing that vision.
  • You will mentor board members as they develop their roles and accomplish them.
  • You will be cheerleading.
  • You will be checking in with the ˜wisdom in the room.

You will make it possible for each member of your board to be part of that future.

In short, this organization is now one of the top four priorities in your life, along with your family, your job and possibly your house of worship.

Before your first board meeting as President, take some time to prepare.

What do you know about the people around the table? What do they know about each other? What do they know about you?

What do you want your working relationship to be, with the CEO? With the board?

How do you want to work together?

Google recently discovered that when individuals in groups get to know each other as people, those groups are more productive.  So consider, what does it make possible when each board member feels a real part of the group? What can you do to create that camaraderie?

The mechanics of being board president may be clear: preside at meetings; sign contracts; represent the organization in community meetings.

But developing a board that builds a future together “ that’s your superpower.

Are Your Trustees Smarter than a 6th Grader?

With the start of school, education gets a lot of attention. Keeping up with the sector means perusing the legislative, governance and financial news. It also means listening to the people on the frontlines.

While scanning an education site, I was struck by how closely classroom management lessons match the latest in governance wisdom. Those values we learned in grade school have a great impact on the way our boards work together “ if we actually bring those values to our nonprofit.

On the first day of school, this grade school teacher* introduced to her class Six things sixth graders say:

I don’t know….YET. In the context of nonprofit board work, are we able to recognize that we don’t know everything, and there is much we can learn? How does that recognition affect our interaction with staff, clients, the community, our peers?

I’ll give it a try.  Even if things are going well, perhaps doing something new will be even better. Innovation is key to avoiding stagnation.  Are the members of our board open to trying something we’ve never tried before?

Oooh! A Challenge!  When things are difficult, do we fall back or step forward? Do we cocoon, or is our board willing to explore the limits of our abilities?  Do we reach out to others who may have the resources to help?

Let’s figure this out together. Science has shown that cooperation and trust among team members foster better results. On a board, cooperation allows each person to contribute his or her particular expertise. Do our trustees cooperate and collaborate?

Of course, I’ll help!   Sometimes extraordinary times require extraordinary effort from staff, board and volunteers. Do our trustees see themselves as integral to the success of the mission, and personally take steps to ensure that success?

Thank you.   Quality of life is proven to improve if we recognize that we have something to be grateful for. Of all the reasons to serve on a board, the opportunity to say thank you by helping others is one of the most powerful. Do we each come to our board work with an attitude of gratitude for the work of others and the opportunity to fulfill the mission?

These are simple statements, but science has proven each to be important components to success. I’ve seen innovation, gratitude, and cooperation create successful teams in organizations as diverse as arts, education and social sciences. I’ve also seen the price paid when trustees forgot them.

Think future! Building these attitudes into regular board meetings fuels dynamic discussions that focus on what you can do, instead of what you can’t.

*Special thanks to Aliza Chanales of Yeshivat Noam, for permission to repost her Six Things Sixth Graders Say in the context of nonprofit governance.

What are your experiences in building the right attitudes among your board members?  Pass them on!  Post them here or you can reach me at sdetwiler@detwiler.com.

The Five Missing Qualities Every Board Member MUST Have

We all know that getting the right board members around the table is crucial. That’s probably why there are thousands of articles and blog posts that talk about recruiting new board members.

Some focus on the attribute grid or board matrix, or skills grid.  That’s the grid that helps you identify the skills and attributes you want on your board, relative to the skills and attributes you already have on your board, and where the gaps are.  Standards for Excellenceâ„¢   has one for its members, as does KPMG  and many others.

Then there are articles that tell you to throw the infamous grid out the window, like Blue Avocado, in their article ˜Ditch Your Board Composition Matrix‘. These make the very valid point that just having a lawyer on your board doesn’t mean a darn thing, if she’s a divorce lawyer and you need someone with real estate law knowledge. Or if he’s a tax accountant, and you need someone who can oversee the nonprofit accounting process.

True confession: In the past, I have been a proponent of attribute grids, while leaning more towards the Blue Avocado model “ what are we trying to accomplish? Who do we have, who do we know, who’s in our corner who can help us accomplish this? As a matter of fact, I still think that way.  But there’s a glaring omission.

The thing is, skills don’t make a board, people do. And people have basic qualities that can make a board exceptional “ or dysfunctional.  Board members who don’t respect the Executive or each other are toxic. Board members who don’t care about the cause won’t do anything to further it. Board members who live in the past “ ˜tried it once, didn’t work’ “ don’t consider how the world has changed.

So no matter what other skills a board member has, she must have these:

¢ A passion for the cause
¢ Respect for others
¢ Thoughtful ability to consider issues, and to articulate those thoughts
¢ A sense of responsibility for making things happen
¢ The vision to think beyond today

Passion for the cause is first and foremost. Why waste a seat on the board with someone who doesn’t care enough to really work for your success?

Respect is probably next. I’ve experienced too many boards where board members belittle the executive or a staff member in front of the board or their peers. And I’ve experienced other boards where discussions devolve into a shouting match between two members who don’t even try to listen to each other. Time is too short and your cause is too worthy, to waste a seat on a disrespectful board member, no matter how much money they might give.

Thoughtfulness “ the ability to really consider the issue at hand and weigh its ramifications for the organization “ is a rare gem. The best board members ask questions that cause you to think through your own responses as well. If a board member can’t stop to think about why he is in favor or against an initiative, then you’re allowing his personal past experiences to automatically have a vote, regardless of where those experiences have led.

Passion, respect and thoughtfulness are great, but responsibility is where the rubber meets the road. When it comes time to act, you need board members who take responsibility for ensuring that promises are fulfilled.  Whether it’s connecting the executive with the governor, reviewing the audit, or making calls to supporters, promises don’t cut it. Board members must take responsibility. As sung by Eliza Doolittle in My Fair Lady,  Don’t talk of love, show me!

Finally, board members must be able to envision the future and think beyond today. So many decisions affect both today and tomorrow; considering only today’s issue jeopardizes your future. Faced with an excess of income (it does happen!), do you put the funds aside for tomorrow or spend it today? Do you invest in building infrastructure or in professional development so tomorrow you can serve more clients? Faced with a significant deficit, do you cut back programs or invest in development staff? Envisioning the future ramifications of today’s decisions is imperative for your future.Word cloud

Very-Basic-Checked-checkbox-icon Passion

checkboxRespect

checkboxThoughtfulness

checkboxResponsibility

checkboxForward thinking

This is the final checklist when weighing the value of a new board member.  Without these five qualities, you can have the best real estate lawyer, the best CPA, the best HR administrator, each at odds with each other, unable to make a decision and unwilling to connect you to those who can help you change the community.

So go ahead, consider what you want to accomplish, and seek people who are able to make it happen. But before putting them on the board, use this checklist. Ask yourself, do you want to work with this person?

Have some thoughts to share on this subject?  Get in touch with me at sdetwiler@detwiler.com.

Meeting an Expectation of Delight

How’s your Board experience?

Should you delight your board?  Should you not? Is this even a question you ever contemplated?

Stop Trying to Delight Your Customers*  and The Secret to Delighting Customers*

were both published by Harvard Business Review:  the first in 2010; the second in 2013. Very different titles, but very similar premises.  A satisfied customer is one whose whole experience is satisfactory. Not just a single episode of customer service; or a single phone call experience. It is the gestalt of the experience with the company that either keeps a customer loyal, or sends her away.

The same is true for Board experience. Have you seamlessly delivered what you promised your Directors or Trustees when they first joined the board?

Did you set out Board expectations before they accepted a Board position? Are you holding them to it?

Did you promise to keep them regularly informed? Are you delivering?

Did they expect to have meaningful, generative discussions about the future of your organizations? Are you creating an atmosphere so that can happen?

Were they passionate about your cause when they joined? Are you feeding that passion?

Did you tell them you needed their wisdom and insight to plan for the future? Are you actually using that talent?

In the course of two, four, six years of board service, there are bound to be times when a trustee’s experience on a board will be less than satisfactory.  There are going to be times when finances are tight, or a capital campaign stalls, or an Executive Director leaves, or there are obnoxious people taking up board space (no, never!). But overall, have you made their Board experience worth their time and talent?

The nonprofit world focuses on the competition for dollars. But the competition for good Directors and Trustees is also fierce. Good board members ask hard questions before they join your board, and will hold you to the answers. But they’re worth their weight in gold, because with an engaged, passionate, knowledgeable board, you can aspire to higher heights.

But they’ll only stay if their Board experience keeps them coming back for more.

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*Read Stop Trying to Delight Your Customers 

**Read The Secret to Delighting Customers