Where are you now?
Before 1973, no one ever asked where are you? when they reached you on the phone. Of course they knew where you were. You were within 3 feet of the telephone they had dialed (now that’s an anachronism!). Thirty years later, times have changed. Today, because of mobile phones, one of the first things we ask when we reach someone is, where are you?
Where are you? An innocuous casual question that turns quite profound when you ask it of your organization. If, in 30 years, the world has changed so we call individuals instead of a place, has your nonprofit kept pace? Do you still ask your constituents to come to your location, or do your meet them where they are? Have your programs evolved to meet the new mobility of society? Has your mission changed?
Society’s rate of change has accelerated. When was the last time your board of directors evaluated whether your programs are still relevant, much less whether your mission is? Once every 10 years isn’t enough (and maybe it never was). But certainly never shouldn’t be the answer.
In fact, maybe now is when you should ask, where are you?